Doubleclick
for Publishers (DFP) Display Advertising Tutorials (DFP) is a comprehensive hosted ad serving platform that
streamlines your ad management, whether you deliver ads to websites, mobile
webpages, mobile apps, games, or a combination. We offer a complete course for
Beginners on DFP.
1.Doubleclick
for Publishers (DFP) overview:
a. Introduction to DFP Ad
server as Ad management Platform
b. Comparison between DFP
and other ad servers
c. How DFP Works…?
d. Reasons to choose DFP
for your business and career
2.Introduction
to Advertising Chain:
a. Advertisers
b. Publishers
c. Ad Network
d. Ad exchange
e. Ad server & It’s
importance
f. Product in this Advertising Chain
3. Metrics
:
a. Metrics for Measuring
Online Display Advertising
4. Inventory overview:
a. Ad Unit
b. Hierarchy of Ad Unit
c. Placement
d. Ad Tag
e. Generating Ad tag
f. Process of linking DFP
network with Website
5. Delivery :
a. Hierarchy followed for
Trafficking IO
b. Advertisers
c. Order
d. Lineitem
e. Creatives
6.Lineitem:
a. Role of Line item in Ad
delivery
b. Line item Settings
c. Flight dates
d. Inventory sizes
e. Labels
f. Delivery settings
g. Display Creatives
h. Creative Rotation
i. Bid & Budget
j. Frequency
7.Lineitem
Settings:
Types
of Line Items based on Priority
Premium
& Remnant Inventory
Percentage
and Absolute Goal
a. Sponsorship
b. Standard
c. Network
d. Bulk
e. Price Priority
f. House
8. Targeting criteria:
a. Inventory targeting
b. Custom targeting
c. Geographical Targeting
d. Device targeting
e. Browsing
9. Reporting Module :
a. Understanding different
types of reports available
b. Ad server Reporting
metrics
10. Forecasting:
a. Check available inventory
b. Forecast Display
c. Export Forecast details
11. Troubleshooting :
a. Google Publisher Tag
b. Google Console
13. Basics “APPNEXUS”
Adserver
MORE ABOUT COURSE:
❏ Materials are Provided
❏ Google groups for Knowledge Sharing
❏ Daily Tasks
❏ Mock Interviews
❏ Placement Assistance
❏ After the completion of course you can add to your profile
as one year experience on DFP
❏ Advantage for the Candidates who are from Digital Marketing
background
❏ For candidates who are from new to Digital Marketing Extra
Classes are taken
OTHERS :
·
Any Graduate is
eligible for this Course
·
Candidates who has
knowledge on Doubleclick for Publishers (DFP) - Adservers has great demand in
the Digital Marketing Field
·
Once you learn this
Adsever (DFP) you can able to Adopt any type Adserver
------------------------------------ ALL
THE BEST ----------------------------------------------
Thanks & Regards,
Primark Infotech
Ph:+91-40-65597779,42007779
Mobile:+91-9963523121/9542292042
Whatsapp No:+91-9550436266
training@primarkinfotech.com ! www.primarkinfotech.com
Whatsapp No:+91-9550436266
training@primarkinfotech.com ! www.primarkinfotech.com
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